New Jersey’s Top CEOs and Business Leaders Reinvent Their Firms to Better Serve Clients

In its Annual Best Practices Guide, Commerce Magazine asked New Jersey’s Top CEOs and Business Leaders how they have reinvented their business, work culture and/or client interactions in 2020 despite the added challenges of the COVID-19 pandemic.

Max Crane, Managing Partner of Sills Cummis & Gross, had this to say, “Putting our clients’ needs first has been a guiding principle at Sills Cummis & Gross since the law firm was founded nearly 50 years ago. During 2020, our attorneys are continuing to focus on individualized client service. In many instances, our clients are under even more pressure and putting in more hours due to the COVID-19 pandemic. This added pressure makes it even more important that we engage with our clients by their preferred means of communication and on their preferred schedule, and afford them consistently updated multiple technological options to achieve their goals.  Whether working remotely or in the office, our attorneys continue to make it a priority to understand each client’s business goals and objectives—something we have been striving to do since our inception in 1971.”